Ms.Lehrman included in her statement that “opera is an Replica Mont Blanc watches international art form that speaks to the heart of many people from around the world.To have a world-class opera company in our nation’s capital is a wonderful reflection of the sophistication of the Washington community as well as our nation at large.”It is indeed a big moment for Germany as the ball aims to recreate a significant chapter from German history.“We are celebrating the music of great German opera composers - Wagner, Strauss and Beethoven, to name a few - but also the joyous 20th anniversary of the fall of the Berlin Wall,” Ms.Lehrman added.The live bands will perform on the 34 foot replica of the Berlin wall “to remind us of those who actually danced on the wall to celebrate their freedom.”“Major political events and music do fit together,” Mr.Scharioth says.“When the wall fell, the Great Russian cellist and former musical director and conductor of the National Symphony Orchestra, Mstislav Rostropovich, performed an impromptu concert at the site itself.”German chanteuse and Olivier Award-winning actress Ute Lemper will also entertain the august house.In addition, funds from the ball are used for WNO’s many educational and Replica Mont Blanc watches community-outreach programs linking Rolex as a major contributor.
Choosing to sponsor an event is neither about publicizing a brand nor is it merely a brand building or a brand recall exercise-it is about choosing the right symbolic events to sponsor.In any case the founding father of fine watch-ing, Rolex is not a new name on the block for sponsoring an event.They have probably sponsored cult events, which are as popular as the watches themselves.What, however, is amazing is their propensity and taste to sponsor events which got to be a hit!A prime example of this is the latest Rolex venture- the sponsorship of the Washington National Opera Ball after 50 years, which is definitely going to be a gem for the summer social calendar.This year, however, a momentous event in history is touched by the world famous Rolex sponsored opera.The theme is “fall of Berlin Wall” in retrospect.The ball - sponsored by Rolex, is the Washington National Opera’s largest fund raising event, set for Friday evening at the residence of German Ambassador Klaus Scharioth.WNO’s director of development, Shayne Doty, claims it to be a transcendental experience and announces with a flourish “want to walk in and be dazzled.It’s the most dramatic social event of the year.”Susan E.Lehrman, chairwoman of the ball, claims that the event’s theatrical ad on - such as Las Vegas-style fountain shows and ornate costumes will conjure a melodramatic appeal.“The Opera Ball is an extension and celebration of the art onstage.Every creative detail, from Replica Mont Blanc watches the food and decor to the costumes and music, reflects the same quality that opera lovers expect onstage,” Ms.Lehrman says.About 400 guests, including senators and Supreme Court justices, will be honoured with a gala wine and dinner party by 27 embassies, including France, Britain, Argentina and Ireland.
